In the era of high-speed e-commerce, more and more marketing methods have emerged, among which live streaming is the most popular way at the moment. Every platform is launching its own live streaming, and Alibaba is one of the representatives. This article will take you through an in-depth look at the model of Alibaba Livestream and recommend tools that will help you with your live streaming.
In this article
Part 1. What is Alibaba Live?
Part 2. Steps to Start Alibaba Live Streaming
Part 3. Bonus Tips: Save Your Live Streaming Costs with BocaLive
Part 4. Conclusion
Part 1. What is Alibaba Live?
Step into the future of shopping with Alibaba Live, an innovative platform that embraces the rapid evolution of e-commerce. Through Alibaba Live Shopping, merchants captivate consumers with real-time product showcases, fostering interactive engagement and spurring purchasing decisions. Join us as we delve deeper into the regulations and advantages of Alibaba Live Streaming.
Guidelines for Alibaba live shopping
1. Publishing sensitive or illicit content, including but not limited to obscene or pornographic material, or promoting products in violation of regulations.
2. Engaging in actions that pose transaction risks, such as directing users towards offline transactions.
3. Violating rules regarding live broadcast covers, including unauthorized use of others’ covers or broadcasting covers that breach regulations.
4. Delivering live content of subpar quality, such as deviating from the intended topic, experiencing technical issues like black screens or disconnections.
5. Involving underage anchors or minors in live interactions.
Failure to comply with regulations may result in penalties such as warnings, suspension of live broadcasting privileges, content deletion, or temporary freezing of broadcasting permissions for 30-90 days. Adhering to Alibaba’s live broadcasting guidelines is crucial, as it not only impacts users’ viewing experiences but also reflects on your store’s reputation.
Why Alibaba live should be used in your business?
1. Diversify Sales Channels:
Embrace the dynamic landscape of commerce with live shopping, a transformative avenue that extends beyond traditional e-commerce platforms. Merchants can now seamlessly integrate live streaming on platforms like Alibaba, broadening their sales horizons and fostering deeper connections with consumers.
2. Dynamic Product Display & Promotion:
Elevate product showcasing to an interactive experience through live shopping platforms. Merchants can engage audiences in real-time, offering immediate responses to inquiries and incentivizing direct purchases. This immersive platform accentuates product attributes, igniting sales momentum and elevating brand visibility.
3. Amplify Brand Influence:
Unlock the potential of live streaming to forge meaningful connections with consumers. Leveraging presenters’ narratives and endorsements, merchants can authentically convey brand ethos, shaping perceptions, and bolstering brand resonance. Live interactions cultivate brand loyalty and fortify brand recognition.
4. Foster Direct Consumer Engagement:
Forge direct pathways between merchants and consumers, facilitating invaluable insights into consumer preferences and behaviors. This direct dialogue empowers merchants to adapt swiftly, ensuring offerings resonate with evolving consumer demands, ultimately fostering long-term consumer loyalty.
Alibaba is a powerful platform for businesses looking to thrive in the ever-evolving e-commerce landscape. After understanding its live streaming rules and opportunities, we will guide you step by step on how to start Alibaba Live.
Part 2. Steps to Start Alibaba Live Streaming
Ensure you schedule a livestream trailer at least 5-7 weekdays before the event. This ensures the “Upcoming” icon appears well in advance. Specify the Session Start Time as per your preference. Craft an enticing title to attract potential buyers. Additionally, prepare a detailed livestream description, select the theme and product category, and upload a cover image and preview video. Livestream rooms can be created on both PC and mobile platforms.
How to Start Alibaba live Using Mobile Phone
Enter the Alibaba Seller APP – click “Tools” – “Live Broadcast” and select the live broadcast session that has been created in the “Live Broadcast List”. Click the “Live Broadcast Now” button to start live broadcast on the APP
How to Start Alibaba live with Desktop
Log in to the Alibaba Seller on the PC
Operation path: Alibaba Seller on the PC – Open Alibaba Live – Select Computer to start broadcast – Select Already created live broadcast—click to push the stream—enter the broadcast tool
After downloading, please open the “Alibaba Seller” application from your computer desktop, and a login window will pop up: enter your account and password, and successfully log in.
After successfully logging in, click the live broadcast button in the “Toolbar” to enter the PC-side broadcast tool.
Click “Computer Start Broadcast” in “Alibaba Live” to open the broadcast page.
Click “Start Live Broadcast” and select the corresponding created live broadcast in the “Live Broadcast Session” pop-up window to “Push”. After successfully pushing the stream, the live broadcast will be successfully displayed on the Alibaba International Station APP.
Part 3. Bonus Tips: Save Your Live Streaming Costs with BocaLive
Creating a live broadcast room traditionally demands substantial investment in top-tier equipment, hiring streamers, and covering various associated expenses. Nevertheless, BocaLive revolutionizes this paradigm, offering a groundbreaking solution for sellers by harnessing virtual humans in live streaming through advanced AI technology. With its cutting-edge multi-platform live streaming capabilities and dubbing functionality available in 29 languages, BocaLive not only slashes costs significantly but also augments the accessibility for sellers. This innovative platform empowers them to effortlessly expand their reach to a broader audience, amplifying their online presence to its fullest potential.
Highlight Features of BocaLive
- Experience the continuous presence of ultra-realistic AI avatars, available around the clock to engage with your audience.
- Experience seamless live streaming capabilities across various platforms, extending your reach far and wide.
- Advanced AI seamlessly crafts live streaming scripts, ensuring a polished and engaging presentation every time.
- With dubbing options available in 29 languages, language barriers dissolve effortlessly, opening up global audiences to your content.
- Stay connected with your audience as our AI-driven system automatically responds to their comments in real-time.
- Explore a wealth of templates designed to elevate your live broadcast rooms, offering endless possibilities for customization and creativity.
Steps to Create an Alibaba AI Streamer with BocaLive
Step 1. Begin by installing and launching BocaLive. Complete the registration process and log in using your email credentials.
Step 2. Once logged in, select a live broadcast room template tailored to your product type or personal preferences.
Step 3. Enter the product link from Alibaba and click “Create” to trigger automatic live script generation by the AI.
Step 4. Once the avatar is trained, navigate to the live broadcast room construction page to preview the effect. Customize the AI avatar, background, stickers, text bubbles, and add multimedia elements as desired. Interactive settings can be adjusted on the right sidebar.
Step 5. After the decoration is completed, turn on the virtual camera. Go to Alibaba Supplier, enter the live decoration interface, click Camera and add BocaLive camera, the live broadcast screen will be automatically synchronized, then you can start the live.
By following these steps, your live broadcast room will be fully set up! Feel free to unleash your creativity and craft your own AI streamer.
Conclusion
It is undeniable that in the cruel e-commerce market, only by keeping up with the pace of rapid technology can we avoid falling behind and eliminating, and BocaLive’s self-developed AI technology and mature products can help you easily play Alibaba Livestream and occupy a place.
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