Live streaming on Alibaba platforms, primarily through Taobao Live and Alibaba.com, has become an integral part of the e-commerce landscape in China and increasingly on a global scale. This real-time, interactive form of selling offers unique advantages to both sellers and buyers, fostering an engaging shopping experience that blends entertainment with commerce. This guide will delve into the reasons for live selling on Alibaba, the rules you need to pay attention to and tips to boost your live sales.
Why Live Selling on Alibaba?
Massive User Base:
Alibaba Ecosystem: Alibaba’s platforms, particularly Taobao and Tmall, boast hundreds of millions of active users. Leveraging this vast audience provides unparalleled exposure for brands and products.
Integrated E-commerce Experience:
Seamless Shopping: Live streaming on Alibaba platforms is directly integrated with the e-commerce infrastructure, enabling viewers to make purchases without leaving the live stream, streamlining the buying process and reducing friction.
Advanced Technology:
AI and Analytics: Alibaba employs advanced AI and big data analytics to recommend products, optimize live streaming content, and personalize the shopping experience, increasing conversion rates.
Diverse Audience:
Global Reach: Alibaba’s international presence allows brands to reach a global audience, expanding market reach beyond local borders.
What Alibaba Live Rules Do You Need to Pay Attention to?
Alibaba has detailed rules for live streaming, and for sellers on Alibaba’s live selling. What you need to focus on is what content is illegal and what penalties you will receive. We have also listed these points:
1. Publishing of prohibited information
Publishing sensitive or illegal information is not allowed. Sensitive information is information that threatens national and social security or is likely to cause conflicts between values or ideologies. You are also not allowed to post obscene and pornographic information, illegal promotion of products, or content that is prohibited by other live streaming platforms.
2. Spamming
- Publishing of false information: The published promotional content must be consistent with the recommended factual information, and no fake, false, or exaggerated promotions, which may mislead the consumers.
- Falsifying of campaign information: Self-aggrandizing or pretending to be the official promoter of the Alibaba.com website or the livestreaming platform, etc., to publish campaign information.
- Publishing spam information: Including but not limited to sending advertising spam information to others through artificial means such as machines or software.
3. Behaviors that easily lead to transaction risks
- Inducing offline transactions: Inducing users to conduct offline transactions in any direct or indirect way (including but not limited to transfers through third-party platform accounts, Alipay, and bank cards).
- Behaviors that easily lead to transaction risks: Including but not limited to publishing names, hyperlinks, logos, contact accounts, and other information of external websites or apps such as social media, shopping guides, group purchases, promotions, shopping platforms, etc., and other information that easily lead to transaction risks, including but not limited to any form of QR code (internal and external), etc.
4. Illegal promotions
- Illegal promotions of counterfeit products: The live streamer promotes products that are suspected to be counterfeit or pirated, or provides convenience for selling counterfeit or pirated products.
- Other illegal promotions: This includes, but is not limited to, charging users privately through unofficial channels.
5. Other rules
Other rules include: violating promises, disrupting the order of the platform, divulging other people’s information, improperly using others’ rights, harassing others, inconsistency between the live broadcast information and the entry information, using incorrect live broadcast language, duplicate content, no effective content output, live broadcast cover violations, live broadcast low-quality content, background images of OBS live broadcast rooms, live broadcasts of minors, and live broadcast of events.
These rules are what you need to focus on when you go live on Alibaba. If you accidentally violate these rules, Alibaba will warn you and take you offline, delete the live content, freeze the live broadcast permission for 90 days, or worse, depending on the seriousness of the situation. Therefore, it is crucial to follow these rules for live streaming.
Use AI Streamers to Boost Your Alibaba Live Selling Sales
The future trend of AI live streaming
In recent years, with the rapid development of the AI industry, various AI tools have emerged in an endless stream.
So far, there are still many sellers who are puzzled, does a factory need a live broadcast? Is the live stream watched? What’s more, AI live streaming? B2B is a large foreign trade order, can it be traded?
First of all, from the market level. AI continues to develop, and it will undoubtedly applied to thousands of industries in the future. In addition to the Alibaba platform itself will launch more AI capabilities to serve merchants, and the number of AI service providers in the tool market will also increase.
Not long ago, Alibaba released a digital human live broadcast policy, allowing merchants to use digital human live broadcasts. Merchants do not need to build complex venues, purchase equipment, or hire streamers, they can directly use AI to broadcast live, further lowering the threshold for broadcasting. The advent of digital human live broadcast has many advantages for enterprises, such as reducing costs and increasing efficiency, enhancing interactivity and brand image, and reducing risks.
How to use AI streamer to start broadcasting on Alibaba?
Although many businesses know the importance of live broadcasting, the expensive cost of broadcasting often restricts the pace, and labor costs and language barriers are also a big problem, so AI live broadcast plays an important role.
BocaLive is a powerful tool that focuses on live streaming with AI avatars. It has more than 100 AI avatars from Asian and European countries and over 29 language dubbings, easily breaking the language barrier. It also has a wealth of live broadcast room templates, so that you can build a perfect live room without spending a lot of money. In addition, its real-time reply function and multi-way push function are also very popular. Let’s take a look at how to use BocaLive for live selling on Alibaba:
Steps to Launch a Live Stream with BocaLive
Step 1: Install and Launch BocaLive
Begin by downloading and installing the BocaLive application. Launch the app and complete the registration process. Log in using your email credentials.
Step 2: Select a Live Broadcast Room Template
After logging in, choose a live broadcast room template that suits your product type or personal preferences.
Step 3: Create the Live Script
Enter your product link from Alibaba and click “Create.” This will trigger the AI to automatically generate a live script.
Step 4: Customize the Live Broadcast Room
After successfully training the avatar, go to the live broadcast room construction page to preview the setup. Customize the AI avatar, background, stickers, and text bubbles, and add multimedia elements to enhance the presentation. Adjust interactive settings using the right sidebar.
Step 5: Start the Live Broadcast
After completing the decorations, turn on the virtual camera. Navigate to the Alibaba Supplier page, enter the live decoration interface, click on the Camera option, and add the BocaLive camera. The live broadcast screen will sync automatically, allowing you to start the live stream.
Wrapping Up
After fully understanding the rules of Alibaba Live, you can effectively avoid the penalties caused by violations. Combined with Alibaba’s platform policies and the future potential of AI, using BocaLive can take your live streaming sales to the next level.
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