On September 11, 2024, China – Southeast Asia’s leading e-commerce platform Shopee successfully wrapped up its 9.9 Super Shopping Day. Within the first three minutes of the event, Shopee Live sold 9 million items. Cross-border business remained strong, with popular categories achieving 5 times the usual number of orders. New sellers quickly rose to prominence during the sale, especially in categories like laptops and knitted sweaters, with their order volumes soaring by 10 times compared to normal days. During the event, the order dispatch volume for localized fulfillment sellers increased by 4 times, while Shopee Mall’s cross-border order volume grew fourfold. Mobile phones, tablets and accessories, beauty products, women’s clothing, home and living items, and fashion accessories topped the list of hot-selling cross-border categories.
Unleashing Consumer Potential: Content and Logistics Drive Sales Acceleration
During the sales event, Shopee’s content ecosystem showcased a robust selling capability: on the day of Shopee 9.9, orders from cross-border live streams hosted by MCNs increased ninefold, with many high-quality MCN agencies helping sellers achieve double success in both traffic and orders. Additionally, Shopee Video’s short videos emerged as a new trend, with total sales from short videos across the platform increasing by six times and cross-border short video orders growing eightfold. Beauty brand Carslan effectively utilized multi-channel pre-event promotions, extended its live broadcast hours, and increased ad spending to achieve a sevenfold increase in live stream orders and a twentyfold surge in short video orders, leading to a fivefold increase in store followers.
To achieve such impressive results, effective live streaming tools play a vital role. BocaLive, an all-in-one AI live streaming tool, offers advanced features that can help businesses and brands elevate their live streaming performance. With BocaLive, you can automate script creation, easily manage interactive elements, and enhance viewer engagement—making it easier to reach a broader audience and drive higher sales. For businesses looking to attract customers and boost sales with the help of the Shopee platform and its 9.9 super shopping day, adopting software like BocaLive can provide a significant competitive advantage.
In terms of logistics, Shopee’s continuously upgraded fulfillment services also enhanced sellers’ competitiveness. The “Express” and “Next-Day Delivery” services provided a significant boost, increasing conversion rates by over 80%. Emerging beauty brand INTO YOU leveraged Shopee’s localized fulfillment services by pre-stocking in overseas warehouses and employing round-the-clock live streams and short video marketing, resulting in an elevenfold surge in outbound orders on the day of the sale.
4 Major Categories Lead the Way, Marking a Strong Start to the Peak Season
- Electronics: Southeast Asian consumers showed strong interest in electronics during the Shopee 9.9 event, with demand for smartphones, tablets, monitors, and surveillance cameras reaching new highs, and order volume hitting five times the usual rate. ANKER, a global smart charging brand, utilized Shopee Affiliate Marketing (AMS) and KOL promotions to significantly boost brand awareness and purchase intent, achieving a sixteenfold increase in orders on the day of the event.
- Fashion: Categories related to daily commuting and office needs, such as sports shoes, luggage, laptop bags, and suits, saw strong demand. Seasonal items like knitted sweaters and hoodies also became trends, with order volumes quadrupling. Brands like BOSTANTEN and MOSSDOOM utilized a combination of store live streaming, influencer live streaming, and short video marketing to achieve substantial growth in traffic and sales.
- FMCG (Fast-Moving Consumer Goods): Beauty, skincare, personal care, and other evergreen cross-border categories remained hot sellers, while health-related categories such as medical and health foods gained traction among Southeast Asian consumers. Emerging contact lens brand Kilala used the Shopee x Facebook ad (CPAS) to drive efficient traffic and achieved a sales increase of sevenfold compared to regular days.
- Home and Lifestyle: Outdoor sports equipment and home essentials continued to be strong sellers. Meanwhile, demand for niche products like vinyl records and collectibles surged, with order volumes reaching four times the usual level. Household paper brand Botare leveraged both internal and external traffic sources to maximize sales, achieving a fivefold increase in ad sales and order volume.
An increasing number of cross-border sellers and brands are achieving rapid growth through Shopee 9.9 Super Shopping Day. As the end-of-year shopping season approaches, Shopee will continue to optimize its platform services and ecosystem to provide a superior shopping experience for consumers and help sellers achieve new heights in international markets.
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